The process of building a positive customer experience consists of many factors. Find out what one of the biggest electronics e-commerce companies has gained with implementing the Website Protection solution.
Challenge
The image of the reliable seller and customer trust are key elements affecting the growth of competitiveness, development, and company success. It is crucial in the face of enormous online competition and, at the same time, growing consumer awareness of potential threats in cyberspace.
Security is not an empty slogan for us - says the director of business development, responsible for implementing initiatives in e-commerce - By ensuring appropriate protection of personal data and transaction security, we care for our clients.
We are looking for new solutions that will allow us to implement the adopted policy to an even greater extent. The greater the security guarantee, the greater the competitive advantage.
Online shopping security is just one element in creating a customer experience. User satisfaction is also related to the total impressions associated with the brand, and these are also the feelings of website users, its functionality, and uninterrupted accessibility.
Solution
The implementation of permanent website scanning for availability and security enabled administrators to control whether the website works without problems.
For example, after introducing changes to the plugins, the webmaster immediately received an error notification. Thus, it was possible to take corrective actions straight away before the store’s customers encountered the problems. A comprehensive approach to client experience allowed the company to improve positive customer ratings by 12%. It was also one of the factors of increasing traffic on the website.
Website Protection solution supports the company in building the competitive advantage of its store step by step. In e-commerce, technology is one of the most important factors of competitiveness.
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